Agile Product Ownership (ICP-APO)

About the Course

The ICP-APO program is designed to deepen participants' ability to define, communicate, and deliver value through effective product ownership practices. The program blends strategic thinking, stakeholder collaboration, discovery techniques, and value management to help professionals excel in driving business outcomes through Agile delivery. Through hands-on activities, simulations, and real-world case discussions, learners gain the skills needed to lead discovery efforts, refine product backlogs, and continuously evolve products toward delivering customer and business value.

What You Will Learn

• Explain the role of Product Ownership as a discipline and craft within Agile environments
• Describe how effective Product Ownership maximizes value across initiatives and delivery levels
• Apply discovery and analysis techniques to uncover and prioritize customer and business needs
• Communicate value effectively to stakeholders and teams to align goals and expectations
• Distinguish between building for discovery and building for delivery to ensure validated learning
• Demonstrate value leadership through behaviors that foster collaboration, learning, and adaptability
• Manage artifacts that support continuous discovery and delivery beyond single initiatives

Key Topics & Agenda

• Product Ownership as a Discipline and Craft
• Skills and Behaviors for Business Value Analysis
• Seeking Value: Determining, Communicating, and Exploring Value
• The Discovery Process: Stakeholders, Analysis, and the Solution Space
• The Continuous Discovery of Value: Discovery vs. Delivery and Evolving Artifacts

Related Roles

Product Owner / Product Manager, Change & Transformation Lead