About the Course
The ICP-PDM program builds capabilities in defining, positioning, and delivering successful products in competitive markets. As part of ICAgile's Business Agility track, this certification equips participants with the skills to balance product strategy, customer needs, and organizational goals while working effectively in dynamic environments. The program emphasizes customer-centric discovery, adaptive strategy, validated learning, and outcome-driven roadmaps, giving graduates the confidence to shape product vision, validate opportunities, and deliver value through iterative experimentation.
What You Will Learn
- Explain product management fundamentals, including product lifecycle and adoption curves
- Develop and communicate a compelling product vision and strategy
- Apply techniques for customer discovery, validation, and hypothesis-driven development
- Create and test low-fidelity prototypes to incorporate user feedback
- Build and manage adaptive product roadmaps aligned with business and customer outcomes
- Leverage metrics that matter, such as OKRs and AARRR, to measure product success
- Foster collaboration across cross-functional teams and stakeholders throughout the product lifecycle
- Balance business agility with long-term product sustainability
Key Topics & Agenda
- Foundations of Product Management: Product vs. Project Mindset
- Market, Vision, and Strategy
- Customer Discovery and Validation
- Value Delivery and Measurement: OKRs, AARRR, and Innovation Accounting
- Teams and Scaling Product Management
Related Roles
Executive / Senior Leader, Product Owner / Product Manager